News, Yarn

Viva Magenta – the colour of the year

Every new year the experts at Pantone identify their colour of the year, which they think sums up the shades and tones likely to influence the next twelve months of design.

The choice tends to be quite influential with designers producing new work and, because the colour experts have used a lot of design sources to come up with their choice, very in line with the fashion trends for each year.

For yarn companies who will have built their current shade ranges over a long period of time, it is interesting to see what yarns fit with the Pantone choice.

We’ve taken a look at our members’ ranges and patterns to see how, the colour of 2023 – Viva Magenta – might appear in your knitting.

Pantone says that Viva Magenta “is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless”. We think it’s a great choice for a bold jumper or a bright, cheery accessory.

Of course no single yarn will be a perfect match for a new Pantone shade but we’ve picked out some that fit the Viva Magenta family.

Stylecraft picked a selection of shades from its Special DK range that fit the Magenata family – Raspberry, Claret and Burgundy

King Cole’s Galaxy DK in Merlot, is another wine shade that is a good fit and great option for a cardigan that fits the colour trend.

Viva Magenta seems a very cosy colour so it’s fun to find it in a chenille style yarn, the B45, Deep Rose, shade of James C Brett Flutterby.

It’s pretty in these children’s garments but would also make some stylish homewares.

Rico have just launched a new shade that will take the magenta trend into the summer. It is Creative Silky Touch DK colour 28, seen here on pattern leaflet 1257.

Pantone always shares ideas on what to pair their colour of the year with. This year they recommend using Viva Magenta with neutrals. The stripes Cygnet have chosen to accompany it’s Seriously Chunky in Magnesium for a garter stitch throw show this off really well.

Another example is the West Yorkshire Spinners choice of Retreat Chunky in the Adore shade alongside a black and white check pattern. The neutrals form a strong contrast to the rich red shade.

How will you use magenta in your knitting and crochet this year?

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